Hyundai's journey from untrusted to unequaled with Cindy Scott, SVP Strategy, Innocean USA

Cindy shares the story of how Hyundai went from targeting used car buyers to becoming a mass market player. And we learn the single word that defines everything the brand does.

Episode metadata supplied by the publisher feed · Published Feb 26, 2021

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Hyundai's journey from untrusted to unequaled with Cindy Scott, SVP Strategy, Innocean USA

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