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Hyundai's journey from untrusted to unequaled with Cindy Scott, SVP Strategy, Innocean USA episode artwork

EPISODE · Feb 26, 2021 · 32 MIN

Hyundai's journey from untrusted to unequaled with Cindy Scott, SVP Strategy, Innocean USA

from On Strategy Showcase · host Fergus

Cindy shares the story of how Hyundai went from targeting used car buyers to becoming a mass market player. And we learn the single word that defines everything the brand does.

What this episode covers

Cindy shares the story of how Hyundai went from targeting used car buyers to becoming a mass market player. And we learn the single word that defines everything the brand does.

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Hyundai's journey from untrusted to unequaled with Cindy Scott, SVP Strategy, Innocean USA

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 32 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on February 26, 2021.

What is this episode about?

Cindy shares the story of how Hyundai went from targeting used car buyers to becoming a mass market player. And we learn the single word that defines everything the brand does.

Can I download this On Strategy Showcase episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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