I am a delicate wilting flower (Surviving heat waves in wedding season) | Ep 25

In this episode, I’m talking about how I survive insanely hot wedding days as a florist who is, admittedly, a delicate little flower who wilts the second the temperature hits 30. I share why I blocked out December and January from my calendar, what it took to design my business so I could afford to do that, and how I still end up at sweltering weddings anyway. I walk you through everything I did for a recent 40-degree setup at Redleaf – from hiring a last-minute cool room, bringing on extra freelancers, reworking the ceremony design to get every flower into deep water, and creating shade with umbrellas, to packing snacks, electrolytes, trolleys, and misters so none of us died in the process. I also chat about client expectations, timing strategies, choosing hardy ingredients, and little hacks like sneaking bouquets into drink cool rooms. Mostly, it’s a very sweaty reminder that you’re allowed to protect your health, build systems that support you, and design a business that doesn’t require you to suffer through heatwaves to prove anything to anyone. Tune in, stay cool, and know you’re not alone if you’d rather be at the beach than in a paddock with crispy flowers.   Want help applying this to your own floristry business? Wildflower Academy is where we do this work properly, blending mindset, strategy, and real-world systems so wedding florists can grow without burnout or constant comparison. Inside the Academy, you’ll learn how to: clarify your niche and position yourself with confidence communicate your value without defending your prices build demand without relying on chaos or constant content grow a business that actually supports your life If you’re ready to stop spiralling and start building with intention, you’ll feel right at home in Wildflower Academy. Click here to join!