'I am a strong believer in lightning strike marketing': Zeta's Bhavin Turakhia

If you’ve been to Money 20/20 the past couple of years, you’re likely to have encountered Zeta. Maybe you were one of the 10,000 people who attended the Journey and Foreigner concerts the company sponsored. Or maybe you stopped by the firm’s big booth at the center of the floor. That type of marketing – what founder Bhavin Turakhia likes to call ‘nuclear strikes’ – is helping the credit card as a service firm mature in the US. Bhavin shares with us the playbook he’s using to grow Zeta, honed from his experience building and growing three other SaaS firms in his career. We discuss why Zeta targets the largest banks and fintechs and how the firm is landing and expanding via enterprise sales. Talking to Bhavin is like talking to a professor of real life business – he readily shares his experiences and frameworks for how he’s thinking about scaling his fintech firm. Bhavin Turakhia is my guest today on the Tearsheet Podcast.