I Am Enough: Building a Business in Rooms Not Built for You

You're in rooms not built for you, trying to fit in, to shrink yourself, right? But what if the very parts you're hiding are your greatest assets?Join Anthony Dahya and Lori Crooks, founder of Cadra, as she shares her powerful journey. From cybersecurity compliance in a 'navy blue' world to rebuilding her business from scratch after a devastating loss, Lori reveals how she transformed a season of struggle into a declaration of self-worth. Discover the true meaning behind her 'I Am Enough' tattoo and why standing authentically in your power is your ultimate business advantage. This episode is a must-listen for anyone feeling the pressure to conform, struggling with identity shifts, or navigating the tough road of entrepreneurial setbacks.Key Takeaways- Your unique identity, even in conservative industries, can be your biggest business asset, not a weakness.- A major business setback can be a catalyst for deep personal growth and a stronger, more authentic foundation.- The phrase 'I Am Enough' isn't just a slogan; it's a powerful daily reminder to counteract self-doubt and internal criticism.- Prioritise diversification in business (clients, revenue streams) to prevent catastrophic single-point failures.- Childhood experiences, like striving for perfection, can impact adult self-worth and require conscious reframing.Chapters00:00 You Are Enough00:13 Building a Business Without Shrinking Yourself02:06 Meet Lori Crooks02:15 From Accounting to Cybersecurity04:01 When Lori’s Biggest Contract Disappeared05:09 The Personal Cost of Losing the Contract06:21 Rebuilding the Business Differently07:55 Why Lori Tattooed “I Am Enough”10:28 What “I Am Enough” Really Means12:37 Getting Through the Difficult Days13:49 Ten Years of Building CADRA15:50 Choosing Authenticity and Hot-Pink Branding17:13 What If People Don’t Like the Real Me?19:41 Stop Shrinking Yourself21:51 Discovering Who You Really Are23:58 The Loneliness of Running a Business24:32 One Step Towards Greater Authenticity25:20 Learning to Ask for Help27:25 Lori’s Self-Care Checklist29:35 A Final Reminder That You Are Enough31:07 Quick-Fire Questions32:23 What It Means to Have a Champion Mindset32:43 Final Thoughts and Closing MessageLinks🔗 **Connect with Lori Crooks & Cadra:**CADRA Website: https://www.cadra.com/About CADRA and Lori Crooks: https://www.cadra.com/about/Lori Crooks LinkedIn: https://www.linkedin.com/in/lori-crooks/CADRA LinkedIn Company Page: https://www.linkedin.com/company/cadra-compliance/CADRA Services: https://www.cadra.com/services/CADRA Cybersecurity and Compliance Blog: https://www.cadra.com/blog/The Cadra Compliance Monthly Newsletter: https://www.linkedin.com/newsletters/the-cadra-compliance-monthly-7318689843104919554Contact CADRA: https://www.cadra.com/contact-us/✨ **Special Offers from Lori Crooks:**Free Compliance Discovery Call: https://www.cadra.com/schedule-a-call/Free FedRAMP Resource: https://api.leadconnectorhq.com/widget/form/klY9Mrt4Ejj3YuYpZqXtBook Lori for Podcasts & Speaking Engagements & Workshops: https://www.cadra.com/media/Media Enquiry Form: https://api.leadconnectorhq.com/widget/form/hrpHy8XEMHBz8WHKCMPaLori Crooks Official Media Kit and One Sheet: https://www.cadra.com/wp-content/uploads/2025/09/Lori-Crooks-Cadra-One-Sheet.pdfConnect with Anthony DahyaChampion Mindset Collective: https://championmindsetcollective.comAI Workflows Agency: https://aiworkflows.agencyLinkedIn: https://www.linkedin.com/in/anthonydahya/Contact: [email protected] an AI Clarity Assessment to identify where AI & automation could make the greatest difference in your business. Discover opportunities to reduce repetitive tasks, improve efficiency, and free up more time for the work that matters most.Book your AI Clarity Assessment now: https://aiworkflows.agency/sme-ai-clarity-sessionBe a Guest: https://championmindsetcollective.com/be-a-guest