"I Bought a PIG to Promote my INSURANCE Business" | How to Win Your Local Market

What if the best way to market your business wasn't advertising at all—but giving back? In this episode of Stay Paid, we sit down with Mike Kirtley of Kirtley Insurance and the AC Companies to learn how he built his brand through authenticity, relatability, and giving back. From buying livestock at county fairs, to sponsoring race cars, to creating Chamber of Commerce scholarships, Mike shows how the best marketing often looks like community involvement   👉 Learn about: ✅ The simple gratitude habit that reframes your day and builds real connections. ✅ Why marketing insurance (and other "reactive" industries) is so tough. ✅ How to build brand awareness in small towns. ✅ Why relatability matters. ✅ Sponsorships and the "halo effect" of giving back. ✅ Chamber of Commerce scholarships as a branding tool. ✅ Why authenticity (jeans and boots vs. a suit) builds trust. ✅ The daily habit of sending gratitude texts. ✅ Why you should merge your personal and professional life into one authentic self.   💻 JoinTheAC.com  🙋🏼‍♂️ Mike's Agency: KirtleyInsurance.com 📲 Follow Mike: https://www.instagram.com/themikekirtley   ⁉️ Do YOU have a question you'd like us to answer on air? Send us an email at [email protected] or shoot us a DM on Instagram https://www.instagram.com/staypaidpodcast.