I Broke My Business episode artwork

EPISODE · Jul 15, 2025 · 20 MIN

I Broke My Business

from PT Profit Podcast · host Beverley Simpson

Hey Coach, in this episode, I’m sharing exactly how I accidentally torched my email domain—yes, the same email list that brings in the majority of my revenue—and what that moment taught me about building a sustainable business.From tech glitches to Instagram meltdowns, I’ve broken my business twice now—and I’m walking you through it all: what happened, how I’m fixing it, and the mindset shifts that are helping me move forward (without spiraling). 🙃What You’ll Hear:🚫 How I lost access to my customer list📉 What caused my open rate to crash from 40% to 6%😬 The visibility fears I didn’t know I still had🔁 Why repurposing + AI are saving my sanity💡 Why relying on ONE platform is a dangerous gameIf you’ve ever felt like your business is one mistake away from crumbling—or you’re tired of feeling like you have to start over every time a platform changes—this is the episode you need to hear.Let’s normalize the messy middle and build smarter.***Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optinPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREE - A step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint Support the show

Episode metadata supplied by the publisher feed · Published Jul 15, 2025

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Hey Coach, in this episode, I’m sharing exactly how I accidentally torched my email domain—yes, the same email list that brings in the majority of my revenue—and what that moment taught me about building a sustainable business. From tech glitches to Instagram meltdowns, I’ve broken my business twice now—and I’m walking you through it all: what happened, how I’m fixing it, and the mindset shifts that are helping me move forward (without spiraling). 🙃 What You’ll Hear: 🚫 How I lost access to my...

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I Broke My Business

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