"I Built Honest Buildings, Sold It to Procore - Here's What No One Tells You About the Exit"

"You could get 60 reviews of a pizza in six seconds, but finding a new contractor takes 12 months and spreadsheets."That's how Riggs Kubiak described the construction industry in 2011 when he started Honest Buildings as a marketplace to connect owners with contractors.It didn't work.The pivot? A project management platform that became so valuable, Procore acquired it.We sat down with Riggs to talk about what killed the original idea, what saved the company, and why the phase of entrepreneurship nobody prepares for is what comes after the acquisition. His new book "Earned" launches June 2nd. Buy it here.The real conversation:✓ Why dominating a small category beats chasing everyone's problems✓ The execution hell of building two-sided marketplaces✓ What nobody tells you about life post-exit✓ The founder moments that don't make it into LinkedIn postsWatch the full episode now on YouTube and Spotify.#bricksandbytes #constructiontech #entrepreneurship #founders #aecOur Sponsors:BreadCrumb- 50,000+ projects globally. All running safer, faster, with Breadcrumb. - breadcrumb.coAphex is the multiplayer planning platform where construction teams plan together, stay aligned, and deliver projects faster – check out aphex.coArchdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comChapters00:00 Intro01:28 Introduction and Journey to Honest Buildings04:49 The Evolution of Honest Buildings11:10 Navigating the Pivot: Lessons Learned13:41 Sales Cycle Challenges in Construction Tech13:42 Sponsors16:44 Sales Cycle Challenges in Construction Tech28:45 Reflections on Key Mistakes and Difficult Times30:57 Acquisition by Procore: The Journey Ahead34:02 Closing the Gap in Construction Management35:38 The Importance of Negotiation in Acquisitions39:34 Navigating Post-Acquisition Roles42:00 The Entrepreneurial Residence Experience46:39 Founders Forum: Building Community48:45 Understanding Acquisition Motivations53:20 Reflections on the Integration Process56:13 The Journey of Entrepreneurship1:02:33 Life After Acquisition: The Next Chapter