I Burned Down My Brand (Here’s Why)

Reinvention isn’t just something I coach on. It’s something I live.For the past year, you’ve known me under the brand Aligned By Human Design. It served me well, but the truth is, it started to feel like a layer between me and you. I was hiding behind a name when what I really wanted was to show up fully as myself.So, I made the leap. Aligned By Human Design is now simply Jenny Cotten.Was it scary? Absolutely. But reinvention always carries a little fear. The question is: what’s worth it? And for me, the answer was simple. You are.In this week’s episode of The Reinvention By Design Podcast, I share the behind-the-scenes of my rebrand:* Why I knew it was time to pivot* What authenticity means to me right now* How I’m approaching this next chapter with courage (and a lot of heart)If you’ve been thinking about a reinvention of your own, whether in business or in life, this episode will give you both permission and proof that it’s possible.Talk Soon,💛 Jenny Get full access to Reinvention by Design at jennycotten.substack.com/subscribe