I coached 600 influencers, here's why influencers aren't growing in 2025

We're going into a content creator AUDIT & COACHING session together today!! After 600+ calls with creators and influencers over the last 2 years.. 📥 Get started with Tailor Brands today here: https://tailorbrands.go2cloud.org/aff_c?offer_id=62&aff_id=3305 and you’ll get 35% off LLC plans!.. and we’re unpacking all of them today. From brand identity to content systems, I’m breaking down the biggest reasons I saw creators from 0-5M followers stop growing — and exactly what to do instead. Let’s get into it. 🧠✨👉 This episode is for you if:•⁠ ⁠You’re stuck in a growth rut and feel like your content just isn’t hitting the way it used to•⁠ ⁠You’re doing all the things — posting, editing, following trends — but you still feel stuck•⁠ ⁠You want to build something signature and sustainable, not just go viral once and burn out•⁠ ⁠You’re tired of chaotic content weeks and want a system that actually works for YOUWelcome to the BB office — let’s go to work 💼🎧 LISTEN ON THE PODCASTListen on Apple: https://apple.co/3OsCVEKListen on Spotify: http://bit.ly/3CHpmPoListen anywhere else: https://pod.link/1565886767📥 SPONSORGet started with Tailor Brands today here: https://tailorbrands.go2cloud.org/aff_c?offer_id=62&aff_id=3305 and you’ll get 35% off LLC plans!⸻⏱️ CHAPTERS & TIME STAMPS00:00 – Intro03:14 – CATEGORY 1: Mindset & Identity Mistakes03:45 – Mistake #1: No Clear, Aligned Vision for your BUSINESS05:40 – Mistake #2: Content Has Passion, But No Purpose08:25 – Mistake #3: Not Evolving with the Times10:02 – CATEGORY 2: Brand Strategy Mistakes10:31 – Mistake #4: Nothing signature about your content 13:06 – Mistake #5: Held Hostage by a Brand You’ve Outgrown15:21 – Mistake #6: Don’t Know Who You’re Talking To18:19 – CATEGORY 3: Content Systems19:30 – Solution: Weekly Themes, Series & Templates That Actually Work21:27 – Mistake #7: No priorities with content 22:44 – CATEGORY 4: Technical & Packaging Mistakes23:27 – Mistake #8: Overstimulating Edits 26:20 – Mistake #9: Re-purposing content everywhere28:03 – Mistake #10: Your Content is Too Inward-Focused29:54 – AFTER HOURS: Holding Myself Hostage to a Future Version of Me37:17 – Reminder: You don't need to change to be successful ⸻📌 FOLLOW USBusy Blooming IG → https://www.instagram.com/busybloomingg/Tess IG → https://www.instagram.com/tessbarclay/TikTok → https://www.tiktok.com/@tess.barclay🛍️ Shop templates, merch & more: https://www.busyblooming.ca/shop🔗 OUR LINKSStoryblocks: https://www.storyblocks.com/tessbarclayDescript: https://get.descript.com/tessClickUp: https://try.web.clickup.com/tessSome links in this description are affiliate links, which means we may earn a commission if you choose to sign up—at no extra cost to you!