EPISODE · Aug 21, 2025 · 7 MIN
🗣️I deconstructed $80M of Donald Trump & Kamala Harris’ ads: here’s what I learned 🗣️
from Intelligent Artifice: become a 10X performance marketer · host Shamanth Rao
In this episode, we break down the ad strategy behind the 2024 Trump vs. Kamala campaigns — a political ad battle that poured over $80 million into Meta ads in just three months.Using BruteForce AI, our proprietary ad intelligence system, we analyzed their top-performing creatives to uncover how each campaign used urgency, donations, patriotism, and fear to mobilize millions of voters.From Kamala’s donation-driven, policy-focused messaging to Trump’s urgency-laden, all-caps rallying cries — this teardown reveals how two radically different playbooks went head-to-head in the year’s biggest advertising war.🔍 What you’ll learn:Why Kamala’s 5x higher spend leaned on polish and donationsHow Trump’s urgency and fear-based hooks fueled voter turnoutThe stark contrasts in headline styles and CTAsHow cultural grievance vs. policy optimism shaped campaign toneWhat each side could have done better to expand beyond their baseLessons performance marketers can steal from $80M at national scaleWhether you’re scaling a DTC brand, running advocacy ads, or simply curious how politics uses performance marketing at the highest stakes — this breakdown is your inside look at how campaigns move people to act.👉 Running ads that need to mobilize, persuade, or convert at scale? Start here.Like, comment, and subscribe for more ad deconstruction deep dives.For the full visual teardown and data insights, check the link below:https://intelligentartifice.kit.com/a4bcec66eeFind out more about Rocketship HQ: rocketshiphq.com
What this episode covers
In this episode, we break down the ad strategy behind the 2024 Trump vs. Kamala campaigns — a political ad battle that poured over $80 million into Meta ads in just three months. Using BruteForce AI, our proprietary ad intelligence system, we analyzed their top-performing creatives to uncover how each campaign used urgency, donations, patriotism, and fear to mobilize millions of voters. From Kamala’s donation-driven, policy-focused messaging to Trump’s urgency-laden, all-caps rallying cries —...
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🗣️I deconstructed $80M of Donald Trump & Kamala Harris’ ads: here’s what I learned 🗣️
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