I Did the Math in the Lobby

What does it take to create something when the odds are against you, the market doubts you, and the people closest to you don't quite see it yet?In this first episode of The Audacity to Create, host Amanda Contreras — serial entrepreneur, Positioning Strategist, and founder of the REFRAME Methodology — sets the tone for everything this podcast is about.She opens with a single moment. A lobby. A calculation. And a realization that every day she had waited had cost her something she could never get back — not just money, but energy, momentum, and versions of herself she'll never see again.This episode is for the entrepreneur sitting on an idea that won't leave them alone. The one who keeps talking themselves out of it, waiting for the right time, the right sign, the right person to tell them to go. Amanda's message is direct: waiting is expensive, and the clock is already running.This is the podcast for the creative entrepreneur who has the audacity to build something magnificent — even when no one else believes it's possible yet.In this episode:Why the longer you wait, the louder your own doubt getsWhat Amanda was really calculating in that lobbyThe moment Waiting is Expensive stopped being a feeling and became a bookWhat it means to truly have the audacity to create🎙️ Subscribe so you don't miss what's coming next. 📖 Waiting is Expensive — coming soon.Get on the waitlist at www.waitingisexpensive.com Learn More about Amanda at AmandaContreras.com