EPISODE · Sep 1, 2025 · 17 MIN
I Discovered Dick’s Sporting Goods Marketing Playbook
from Radical Content · host Eric Gray
I just discovered Dick’s Sporting Goods’ big marketing secret and it’s not what you think. They’ve built their own storytelling studio and are investing in documentaries that hit way deeper than ads. In this episode, I break down why that works and what we can learn from it. If you run social or brand strategy, this one will get you thinking bigger.What You’ll Learn in This Episode:Why Dick’s Sporting Goods launched a storytelling studio.How documentaries drive brand growth and loyalty.The power of long-form stories vs. quick ads.Common mistakes brands make with storytelling.How to apply this playbook on any budget. 👀 Watch this with your team.📩 Share it with your boss.📬 Subscribe to the Radical Content Newsletter and get The Content of the Week!https://maverickcontentstudio.com 💬 Connect with Eric on LinkedIn:https://www.linkedin.com/in/ericgray/ 📲 Follow Me on Instagram:http://instagram.com/theericgray🎥Subscribe to my Youtube Channel:https://www.youtube.com/@ericpaulgray
What this episode covers
I just uncovered Dick’s Sporting Goods’ biggest marketing secret! Moving into long-form storytelling. In this episode, I share why it works, what makes it different, and how you can apply the same playbook to your brand.
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I Discovered Dick’s Sporting Goods Marketing Playbook
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