I Discovered Less Than 2% of Native Food Businesses Are Indigenous-Owned. So I Built One.

She left a high-flying career at Google to start a drinks company. Three years later, she's on shelves at Dan Murphy's, on Amazon, and secured a $125,000 investment from a Shark Tank judge. Tara Croker is a proud Wiradjuri woman and founder of Yaala Sparkling, an Indigenous-owned beverage company using native Australian botanicals to create premium alcohol-free drinks. In this yarn, Tara opens up about the moment she realised the native food industry was worth billions and Indigenous people made up almost none of the ownership, and how that became the fire behind her business. She talks candidly about the highs and lows of building something from scratch, the mentors who believed in her before she believed in herself, and her Shark Tank journey from application to deal. It's a conversation about purpose, resilience, and backing yourself. Resources and LinksYaala Sparkling: yaalasparkling.com Website: www.blackmagicwoman.com.au Follow us on Instagram - @blackmagicwomanpodcast If you enjoyed this episode, please ‘Subscribe’ on Apple Podcasts or ‘Follow’ on your Spotify app and tell your friends and family about us! If you’d like to contact us, please email, [email protected] Black Magic Woman is produced by BlakCast.  See omnystudio.com/listener for privacy information.