I essentially found what I consider the secret sauce of right wing media and messaging and why it is so effective

There is no question that disinformation, the invention of narratives founded in lies to influence how Americans think was instrumental to the election of Donald Trump. The far right has transformed our media eco-system by repeating hateful messaging on questionable platforms now perceived by true believers to be legitimate. The repercussions are upon us: deportations without due process, federal funding freezes for resources that meet human needs, a campaign to eliminate the tax exempt status of social change nonprofits, the acquiescence of republican members of Congress to their leader and the largely uninspired response to this moment by democratic leaders. On this episode of Power Station, I turn to Kevin Peréz-Allen, Senior Vice President of the non-partisan Signal Group, which lives up to its descriptor as a modern public affairs firm. Kevin shares data from his deep dive into right-wing messaging and his experience with clients: nonprofits, businesses, law firms, embassies and universities that are navigating unprecedented challenges and seeking to be heard by policymakers and the media. And we talk about what can be gained if those on the left communicate with clarity and not condescension. We can all do better if we are open to change.