I Heart NY

Join hosts Eugenia and Josh as they delve into the fascinating story behind the iconic "I Heart NY" logo. Discover the creative genius of graphic designer Milton Glaser and explore how the simple yet powerful design has become a symbol of the city and state. Learn about the 1970s advertising campaign launched to revitalize New York's tourism and the influential figures behind it, including the trailblazing Mary Wells Lawrence. This episode uncovers the nuances of design versus art and highlights the importance of simplicity and creativity in effective visual communication. Tune in for a captivating journey through design history and its lasting impact on culture and tourism. Follow us on Social IG: @cluelessexpertpodcast X: @c_e_pod