I Launched 200 Podcasts. Here’s What Actually Makes Money. episode artwork

EPISODE · May 25, 2026 · 15 MIN

I Launched 200 Podcasts. Here’s What Actually Makes Money.

from The Ryan Sullivan Show

🎬 Ready to record your first video? Steal my free script and title ideas below.https://mailchi.mp/podcastprinciples.com/scriptAfter 6 years and more than 200 podcast launches, I’ve learned that the scoreboard most people watch is usually the wrong one.A show can look huge and still underperform. Another can look tiny from the outside and quietly become one of the best marketing assets in the business.In this episode, I’m breaking down the numbers, the surprises, and the patterns I’ve seen across three very different podcasts. Because once you see what actually moves the needle, it changes how you think about podcasting completely.📌 Jump In Here: 0:00 - 6 years, 200 podcasts, and the results 1:10 - The celebrity podcast breakdown 4:01 - What fame does and does not do for a show 5:05 - The niche podcast that quietly drove revenue 7:05 - Why business podcasts can outperform media podcasts 7:50 - Ryan’s own podcast strategy 9:17 - Turning viewers into email subscribers 10:47 - The ROI behind the podcast 12:04 - Why recording still needs a framework 12:33 - Script Science and the first-episode CTA__________________________________________________👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop

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I Launched 200 Podcasts. Here’s What Actually Makes Money.

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This episode is 15 minutes long.

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This episode was published on May 25, 2026.

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🎬 Ready to record your first video? Steal my free script and title ideas below.https://mailchi.mp/podcastprinciples.com/scriptAfter 6 years and more than 200 podcast launches, I’ve learned that the scoreboard most people watch is usually the wrong...

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