I Launched a $20,000 Digital Product in 24 Hours, Here’s How | 038

Are you leaving money on the table with your product launches?Too many entrepreneurs make critical mistakes that tank their sales and leave them wondering “what went wrong?”In this episode, Nathan coaches Frannie Wilson, co-founder of Ampersand studios, on her upcoming product launch.Tune in to discover promotional tactics that’ll have your audience ready to buy, the power of tiered pricing, and the secret to timing your launch for maximum impact.Timestamps:00:00 Introduction00:49 Frannie's Business Overview02:33 Revenue Streams Breakdown03:51 Upcoming Course Launch05:16 Pricing Tiers Strategy06:40 Price Anchoring08:30 Timing Launches10:00 Biggest Product Launch Mistakes13:32 Separating the Offer from the Purchase17:33 Types of Scarcity19:08 Building Momentum in Launches22:03 Exact Launch Strategy Blueprint23:08 Understanding Buyer Psychology24:17 Audience Segmentation and Adjusting Offers25:31 Effective Pricing Strategies26:12 Post-Launch Follow-Up33:46 Personal Branding Insights38:09 Consistency in Content Creation40:25 Innovative Marketing Terminology41:34 Closing ThoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/Twitter: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/Follow Frannie:YouTube: https://www.youtube.com/@ampersand-studiosInstagram: https://www.instagram.com/frannie_pack/LinkedIn: https://www.linkedin.com/in/frannie-wilson-687b61104/Website - https://ampersand-studios.com/Featured in this episode:Ampersand Studios: https://ampersand-studios.com/Bimma: https://www.instagram.com/bimmawilliams/Jefferson: https://www.instagram.com/jefferson_fisher/ConvertKit: https://convertkit.com/Craft and Commerce: https://conference.convertkit.com/Mighty Networks: https://www.mightynetworks.com/Highlights:05:38 Nathan explains price anchoring10:00 Common mistakes in product launches18:16 Exploring various types of scarcity23:26 Preparing customers to purchase24:35 Mastering the art of downselling27:00 Instagram vs. email