I Made 75% of My Revenue Going Live on TikTok. Here's What It Cost Me.

What does it really take to grow a product-based business from scratch when you’re figuring it all out as you go?In this episode of Perls of Wisdom, I sit down with Zoe, founder of Into The Eve, to talk about the reality behind building a fast-growing beauty brand from her parents’ spare bedroom into a full warehouse operation with a team of five.Because from the outside, growth can look exciting.New products. Bigger spaces. More customers. Momentum.But behind that? Pressure, uncertainty, trade show chaos, personal sacrifices, mental health struggles, and the constant balancing act of trying to build something meaningful without losing yourself in the process.Zoe opens up candidly about how Into The Eve started, what inspired her to create gentle skincare products for sensitive skin, and how a business that began with handmade soap bars became something so much bigger.We talk about the less glamorous side of scaling, too, because growth is not always as polished as it looks online.In this episode, we get into:- Starting a business from your parents’ home- Building a beauty brand from handmade products- Growing from a solo founder to a team of five- The emotional toll of entrepreneurship- Sacrificing personal life whilst chasing the dream- Preparing for major growth moments like trade shows- Expanding from e-commerce towards retail- The reality of building whilst still figuring it outIf you’re in the messy middle of building something yourself, this one will feel very familiar.Because success stories often skip the hard parts.This conversation doesn’t.If you enjoyed this episode, make sure you follow Perls of Wisdom, so you never miss a conversation about what it really takes to build a business.This podcast is all about the messy middle. The part nobody talks about. The lessons, mistakes, and breakthroughs that happen while you are still figuring it out.If this episode helped you, I would love it if you could share it with a founder friend or tag me on social media so I can see you are listening.You can find me here: Instagram: @itsisobelperl LinkedIn: Isobel Perl YouTube: Isobel PerlWebsite: perlsinbusiness.comIf there is a founder you would love me to interview, or a topic you want covered, send me a message. I read more than you would think.And remember:You do not need to feel ready; you just need to decide to start.Love Isobel x