I Made My Own Dream Job: How Susan Emmett Reinvented Her Career and Designed a Social Impact Role From Scratch — After Journalism, Housing Policy, and Consultancy

Join host Erica on The Career Equation podcast as she delves into the art of creating a fulfilling career with Susan Emmett, Social Value Director at Stantec. Susan’s journey from journalism to business development offers unique insights into embedding social value into business strategies. Her career path highlights the importance of aligning professional ambitions with personal values, providing invaluable lessons for those seeking career satisfaction. In this episode, Susan elucidates the concept of social value, illustrating its shift from a corporate formality to a vital business strategy influenced by public expectations and legislative frameworks like the Social Value Act of 2012. She stresses that genuine success now depends on a company’s societal and environmental impact, rather than just financial performance. At the core of Susan’s philosophy are leadership and communication, as she champions clear storytelling to highlight Stantec’s contributions to social value. She shares her vision of making social impact an integral part of "business as usual," encouraging leaders to align corporate objectives with broader societal goals. Tune in to discover how Susan Emmett’s transformative approach can help you design a career that not only achieves professional aspirations but also makes a positive contribution to the world. This episode is essential listening for anyone looking to integrate sustainability into their career path and lead with purpose.