"I made £1 million from going viral" Sofia Panwar, Founder of Unndr

Welcome aboard Business Class - the go-to podcast for ambitious founders, entrepreneurs, and anyone building something from the ground up. This is where we share the real journey to success: the highs, the lows, and everything in between.In this episode, I’m joined by the incredible Sophia Panoir - founder of Under, the lingerie subscription brand that scaled to seven figures in just two years. Named on the Forbes 30 Under 30 list, Sophia has built a community of over 300,000 followers and reached millions through viral social media content - all while navigating the realities of startup life.But this isn’t your typical “overnight success” story.This is one of the most raw, honest conversations I’ve had on the podcast. We dive deep into:The truth behind scaling a business fast (and what no one tells you)Going viral on social media and turning views into paying customersThe pressure of cash flow, stock mistakes, and financial stressBuilding and managing a team as a first-time founderLeaving a 9–5 career to start a business (law to lingerie!)The reality of burnout, imposter syndrome, and mental health in entrepreneurshipSophia also shares her blueprint for creating a subscription-based brand, building a loyal customer base, and standing out in a crowded market by redefining what lingerie means — focusing on confidence, self-care, and empowerment.If you’re an entrepreneur, small business owner, or dreaming of starting your own brand, this episode is packed with real talk, lessons, and insights you won’t hear anywhere else.Get your notebook ready - this one is full of value.🎧 Topics covered:entrepreneurship, startup growth, social media marketing, going viral, female founders, subscription business model, scaling a brand, business mindset, cash flow management, team building, founder life, online businessStrap in… you’re now flying Business Class ✈️Send us Fan MailProduced by TAEPodcast www.taepodcast.co.uk