I only have three people on my marketing team. How do I maximize my resources?

In this episode of Sidetrekked, Emilee and Shayne are approached by a leader of a small marketing team with a critical question: “How can I maximize my resources?” They discuss how marketing teams typically intersect with the work we do here at Trekk (1:40), what a nimble in-house team looks like (4:47), some things scrappy marketing teams DON’T need to do (12:59), and two things teams commonly miss in their quest for ROI (18:26). They also dive into some of the benefits of having a small marketing team (25:50). In Problem Solved, Emilee and Shayne welcome Senior Account Manager Madison Brudi to talk about a real-life example of an agency acting as a marketing force multiplier (28:58). Finally, in Mics at the Bar, Trekk Art Director Chris Brown reflects on balancing different creative perspectives within the team, and reveals some of his bucket-list client opportunities (36:08).