“I only need a logo” - Why better branding needs more than a logo

In this episode I’m talking about why a brand is more than a logo, to echo the millions of times a branding or marketing person has said this into a void. In the hopes it will be a shot in the arm that many small business owners need to see branding as more than just the visual icon that represents their business and go a bit deeper in the same ways that big brands do. Because it is achievable to be a big brand, at least in terms of perception like I’ve said in content before.We all know what a logo is. We all know a business needs one. It’s the first thing we likely see from a brand to know it’s that particular brand. And it’s the first thing that we all lose our minds over when a well-known brand changes their branding and their logo now looks different. But what else is involved when developing better branding, that'll have you asking for more? Get full access to Doctor Branding at gdayfrank.substack.com/subscribe