I Ran Global Brands. Then I Drew My Own Logo.

Vivian Lee-Lauss spent fourteen years in branding and marketing. She led packaging design projects. She knows exactly how visual cues work.Then she designed her own book cover and accidentally made it look like a Chinese takeaway menu."I'm Chinese. No self-respecting Chinese person would ever use this font. And I went and drew it. With my own hands. For my romantasy novel."Two weeks to learn graphic design from zero. Day one made her want to call those headhunters back. What happened in between is this episode.Call of Matter launches February 2027. Read the blurb at callofmatter.com.