I Run Every Business Idea Through These 11 Filters

from Dru's Notes · host Dru Riley

I've run hundreds of business ideas through 11 pass-or-fail filters. HeadsUp, Multi and Charm survived. Each filter covers personal use, daily frequency, platform potential, counter-positioning, portfolio fit, energy, revenue proximity, marginal costs, market size, passive value and evidence of demand. Watch on YouTube Read the full post Subscribe to Dru's Notes for a new episode every day.

Episode metadata supplied by the publisher feed · Published Mar 28, 2026

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I Run Every Business Idea Through These 11 Filters

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