I Said Frankincense, Not Frankenstein! How do we Get Experiential Marketing Right?

On episode #68 of the Rethink Marketing Podcast,  Colin and Eric take a look at experiential marketing.  What is it exactly ?  At its core, experiential marketing is all about creating a meaningful connection between a brand and its customers.   When looking at experiential marketing as a tactic there are three core elements that have to be addressed,  active participation, promotion of brand value and  a lasting ongoing experience.  It's also important to understand the difference between experiential marketing and event marketing, they have subtle differences in execution but distinct differences in desired outcome. Have a listen and  enjoy some real life examples of very successful experiential campaigns and let us know where this episode falls on the experience meter?  Was it  "Forgettable or Memorable"?You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.Visit the Rethink Marketing Podcast website  to learn more about the show  or just peruse our guest list and all episodes.We would love to hear from you.  Your questions, comments and feedback is not only welcome but appreciated!  Let us know what you're rethinking by emailing us at: [email protected].  Send us your feedback  and we will send you a  highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments! Learn more about your ad choices. Visit megaphone.fm/adchoices