“I Saw Potential Where Others Saw Problems” Georgiana Dragomir, CEO - Grapefruit.RO

from Your Marketing Big Sister · host AnaRo

KEY DISCUSSION TOPICSStrategies for CEOs during challenging times. Flexibility and adaptability are key in navigating business challenges. Open communication fosters collaboration and problem-solving during tough times.Building trust and transparency is crucial for successful partnerships. Long-term relationships with clients lead to sustainable business success.Transitioning to an SME can offer more direct impact and innovation opportunities.How the pandemic has shifted perceptions about remote work and collaboration and created opportunities for this Romanian business.Successful businesses prioritise empathy and human connection.

Episode metadata supplied by the publisher feed · Published Jan 16, 2025

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In this episode of *Your Marketing Big Sister* podcast, I interview Georgiana Dragomir, CEO of Grapefruit, a Romanian digital agency serving major brands like Dacia/Renault and Nestlé. Under her leadership, the agency achieved remarkable growth, including an 85% turnover increase during the pandemic by leveraging remote work to expand internationally. Georgiana, the first Romanian woman to attend MIT's Entrepreneurship Bootcamp, shares her inspiring journey from the corporate world to leading a thriving SME. She discusses her leadership philosophy centred on transparency, adaptability, and human connection. This conversation felt like a masterclass in leadership, and I hope it inspires you as much as it inspired me.

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“I Saw Potential Where Others Saw Problems” Georgiana Dragomir, CEO - Grapefruit.RO

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