I Scream, You Scream? What Consumers Seek When Shopping the Retail Ice Cream Aisle

Summer is winding down, and even though ice cream is associated with summer, that doesn’t mean the frozen treat is overlooked any other time of the year. According to data from 84.51°, however, it seems that retail sales for ice cream products this year have been a bit sluggish. Bridget Allerton is a director of insights consulting for the retail data science, insights and media company, and she joins the podcast this time to share some “cool” trends and insights impacting ice cream in the retail marketplace.