I See Your Genius: Turning Your Story into a Brand and Business with Shelby Jo Long

What if the hardest chapter of your life could become the foundation of your next chapter? In this inspiring episode, Kelly talks with Shelby Jo Long, author of I See Your Genius, about how a traumatic accident in high school shaped her journey and ultimately led her to help others discover their unique brilliance. Shelby shares how she transitioned from college professor to multi-business entrepreneur, using her personal story as the catalyst to build a brand, a book, and a platform that empowers professionals to monetize their ideas. We dive into: • Shelby’s powerful recovery story after a traumatic brain injury and how it shaped her future • Why your lived experience is the key to your personal brand and business • How to know when it’s time to pivot out of a career that no longer aligns • What it means to build a business rooted in your genius and personal story • The real-world steps Shelby took to grow multiple businesses and become a paid speaker Links & Resources Mentioned: • Get Shelby’s book, I See Your Genius on Amazon: https://amzn.to/4ltwNLm • Learn more at https://www.shelbyjolong.com • Connect with Shelby on LinkedIn – https://www.linkedin.com/in/shelbyjolong/ • For more book marketing resources, visit https://www.kellyschuknecht.com If this episode resonated with you or someone you know, don’t forget to subscribe, leave a review, and share it with those who might need to hear Shelby’s story. For more resources to help you write and market your book, visit kellyschuknecht.com.