I shrunk Britain’s #1 bread. Did anyone notice?

What this episode covers

I shrunk Britain’s favourite bread and showed it to a dozen Brits from Bolton. I was experimenting with shrinkflation. Companies shrink the size of their products without changing the price, benefiting from a psychological bias that means we struggle to notice small changes. Today, chatting with Grace Forell from Which?, I figure out the psychology behind shrinkflation, why it works, and I test if anyone notices my shrunken loaf of bread. Methods of Persuasion: https://www.kolenda.io/books Grace Forell’s podcast: https://tinyurl.com/38hu99bu

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Frequently Asked Questions

How long is this episode of Nudge?

This episode is 22 minutes long.

When was this Nudge episode published?

This episode was published on November 11, 2024.

What is this episode about?

I shrunk Britain’s favourite bread and showed it to a dozen Brits from Bolton. I was experimenting with shrinkflation. Companies shrink the size of their products without changing the price, benefiting from a psychological bias that means we...

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