I Sold Innocent Juices to CocaCola for Millions - Here’s The Truth

When I started the poddy, I scribbled on scruff paper a list dream brands Top of list: Innocent Innocent are THE OG challenger brand. The Innocent Illuminate (or Alumni) all built WHOPPPA brands:Giles, Barney, Emma, Peter Oden, loads more All extol fruitful learnings from Fruit Towers. Many see Innocent as a Brand & Marketing machine (they are). In this episode Adam Balon revealed something much DEEPER Something surprising. Something you've not thought about. ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲  ON THE MENU:Why There are Multiple Status Games and We Are Never Playing One Status GameWhy a Story is a Deal - a UNIQUE deal between your brand and your consumer - so tell the story rightThe Science of Brand Storytelling Nike and The Rise of Metcons in Cross FitWhy Status is Making Us Live in a Blandemic - Blandemic of Buildings, Restuarants and Brands - how to escapeWhy Bad Brand Story Telling is vague, “Reflect the story world back at me, so I can find my identity in it”Why Falling in Love is Similar to Brand storytelling: Your Goal is to Reflect back to them what they want to know”The brand is a light figure in storytelling: How does your story make consumers Status + ConnectionWhy Ambition can become corruptive and how to solve itWhy the best organisational structures are focused on the “Me” and “We” (this is SO SO SO good)We Earn Status Through VirtueThe Status Game and Michelin Star Restuarants: The Downfall of Status