I Sold My Car & Built a Cult Haircare Startup Founder Story | Floriye Elmazi, Sisterwould

Floriye Elmazi, co-founder of Sisterwould, didn’t mean to start a haircare brand - she just wanted to help her dad’s skin. Fast forward: she’s stocked in Revolve and Chemist Warehouse, with celeb fans like Lindsay Lohan and Dua Lipa. In this episode, Flo shares how she bootstrapped a business as a single mom, landed retail deals, and built a community-first brand centered on inclusion and purpose - before launchTopics: Celebrity marketing, inclusive product design, bootstrapped beauty brands, CPG manufacturing, community-led growth, accessible packaging, and retail expansionPerfect for: Beauty founders, DTC builders, brand marketers, and anyone starting with nothing but convictionIf this episode helped you, leave a review on Apple Podcasts or follow on Spotify so you never miss an episode. It takes 30 seconds and it's how the next founder finds us.FOLLOW US⁠⁠⁠⁠⁠https://www.youtube.com/@FoundersInMotion⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thea.yaps⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@foundersinmotion⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/theango/⁠⁠⁠⁠⁠Hosted by Thea Ngo, a Wharton grad, venture capital investor, and (your new favorite?) interrogator behind Founders in Motion. Subscribe for the stories that don't make the headlines yet.Subscribe for the insider playbook on building companies, growth tactics, and founder stories.