I Spent a Weekend With 7-Figure CEOs and Here's What I Learned

A room of seven-figure CEOs from other industries taught me more about running a coaching business than any wellness coach event ever has, and not one of them was a health coach.The advice that moved my business forward came from a fabric designer, a launch strategist and a pitch expert.WHAT YOU'LL DISCOVER- How to pre-sell a coaching program before you build it, and why refunding a handful of buyers beats losing three months- Why your emails land in spam or promotions, and the fixes: a dedicated domain, a warmed list, and fewer than five links- What a sales team actually costs: setters, closers, and the 10-15% commission range- Why you own your email list but only rent your social audience- How to add real value in a room of more experienced business owners, even when you feel like the least qualified person thereTIMESTAMPS0:00 A week with CEOs outside my industry1:34 The fear of having nothing to offer3:21 Setters, closers and sales commissions5:21 Why your coaching emails land in spam7:00 Warming up your email list after a move8:27 Escaping the promotions folder10:30 You own your list, you rent your followers11:17 Challenge Builder Bootcamp11:46 The launch strategist who couldn't launch14:10 How to pre-sell a coaching program16:51 What the room said about my offer19:29 You don't need to earn your way in20:15 Side conversations are the real returnMEMORABLE QUOTE"that woman who owns a design university taught me how to build an entire sales team for my business" - Valerie FeghaliCHALLENGE BUILDER BOOTCAMPStop the endless hustle to find clients. Build a challenge your clients actually want to join, and walk away ready to host it. Join us: https://wellnessvault.com/challengebuilder2026THE WELLNESS VAULT - done-for-you content, programs and tools for health and wellness coaches. Start your 7-day free trial: https://wellnessvault.com/Watch this episode on YouTube: [EPISODE URL]CONNECTInstagram: https://www.instagram.com/v.feghali/YouTube: https://www.youtube.com/@ValerieFeghaliEnjoying Fuel The Flow? Leave a rating and review on Apple Podcasts or Spotify. It genuinely helps more coaches find the show.Disclaimer: The Fuel The Flow Podcast is for educational purposes only. The information provided is not intended to replace professional medical or business advice.