I Started a Live Events Business in 2020 with Matthew Hoffman

In this episode, Max Bernstein talks to Matthew Hoffman, Founder of Trusted Advisor, a membership group connecting professionals in music, entertainment, and sports. Matthew discusses the evolution of his business, which started in 2020 amid the pandemic, and how he’s built a thriving community of advisors who work closely with high-profile clients. He shares his journey from architecture to entrepreneurship, and how Trusted Advisor focuses on creating valuable relationships in a low-pressure, resource-driven environment.Key TakeawaysThe origin story of Trusted Advisor and its growth from a small networking group to an international presenceThe role of business managers, accountants, and attorneys in the entertainment industry and how they work togetherWhy Trusted Advisor prioritizes a membership model over sponsorship-driven eventsThe value of personal connections and how the community benefits from in-person eventsFuture expansion plans for Trusted Advisor, including growth into the Middle East and further international developmentKey Timestamps[00:00] – Introduction: Meet Matthew Hoffman, Founder of Trusted Advisor[01:03] – The founding of Trusted Advisor during the pandemic and early growth[02:46] – The importance of business managers and advisors in entertainment and sports[05:00] – Why Trusted Advisor doesn’t rely on sponsorship-driven events[07:00] – The success of trusted in-person networking events and summits[09:50] – Handling the challenges of event planning and unexpected hiccups[13:04] – The benefits of a digital network for members to stay connected[22:21] – Expanding internationally: Growth in the UK, Switzerland, and the Middle East[25:43] – The role of partnerships and the membership model in Trusted Advisor’s success[29:30] – How to connect Trusted Advisor Follow our guest, Matthew Hoffman:LinkedIn: https://www.linkedin.com/in/matthewdavidhoffman/Company’s LinkedIn: https://www.linkedin.com/in/matthewdavidhoffman/Website: http://trustedadvisor.la/Follow the Host Max Bernstein:LinkedIn: https://www.linkedin.com/in/mberns01/X: https://x.com/relationlco Follow RELATIONL:Website: https://www.relationl.co/LinkedIn: https://www.linkedin.com/company/relationl/Instagram: https://www.instagram.com/relationlco/