I Started an AI Company in My 50s. Here’s What I Learned | Chuck Yates Keynote

Five lessons pulled from a junior high dance floor, a Wall Street Journal firing, and a weekend in Battle Creek learning to code. Chuck Yates, co-founder of Collide, takes the Ion stage and argues that energy's AI problem was never the tech. It is permission, labels, and an industry that named its flagship product West Texas Intermediate. Plus a serious ask about being better people on the way there.Click here to watch a video of this episode.Join the conversation shaping the future of energy.Collide is the community where oil & gas professionals connect, share insights, and solve real-world problems together. No noise. No fluff. Just the discussions that move our industry forward.Apply today at collide.ioClick here to view the episode transcript. 00:00 End of the world as we know it03:00 Bobby Joe and the 1982 church dance07:46 Labels matter11:54 Why energy is bad at marketing14:41 Building distribution before a product16:22 The clock reset18:58 James Broach21:18 A weekend of Claude code and David Lee Roth23:48 Houston, freaking Texashttps://twitter.com/collide_aihttps://www.tiktok.com/@collide.iohttps://www.facebook.com/collide.iohttps://www.instagram.com/collide.iohttps://www.youtube.com/@collide_iohttps://bsky.app/profile/collide-ai.bsky.socialhttps://www.linkedin.com/company/collideai