I Stopped Losing Life Sales When I Learned This episode artwork

EPISODE · Jan 27, 2026 · 59 MIN

I Stopped Losing Life Sales When I Learned This

from The Life Insurance Training Show · host Colter Johnson

Most producers freeze when they hear "I have it through work" or "I can't afford it."In this episode, I'm breaking down the exact scripts and framework I used to handle the 7 most common life insurance objections in P&C agencies, and why the best producers don't handle objections at all. They prevent them.What you'll learn:The 4-step framework (Acknowledge, Clarify, Solve, Advance) that works for any objectionWhy "overcome" is the wrong word, and what to say insteadThe difference between early objections (obstacles) and late objections (true objections)Word-for-word scripts for: "I have it through work," "I don't need it," "I can't afford it," "I just want the car insurance," "I need to talk to my spouse," and "I need to think about it"The questions that seed doubt and create demand without being pushyWhy I stopped saying "life insurance" and what I say insteadThis isn't theory. These are the exact scripts that took me from 10 life policies a year to 251.Register for Free Live Training: https://insurancesalespro.org/webinarregistrationBook Time with Colter: https://calendly.com/lifeinsurancetraining/demo✅ Subscribe to Colter’s FREE insurance sales trainings:Youtube: https://www.youtube.com/channel/UC-35rEOirer-rBo62SAokawApple Podcasts:⁠https://podcasts.apple.com/us/podcast/the-team-member-perspective/id1675925320⁠Spotify:⁠https://open.spotify.com/show/0EYYJYvouM22DfuAcYjhiK?si=m8gTTwvFReGfSIGQ7yZHcQ⁠Private Facebook Group: https://www.facebook.com/share/g/sSe3faCfV6KLVJh4/

Most producers freeze when they hear "I have it through work" or "I can't afford it."In this episode, I'm breaking down the exact scripts and framework I used to handle the 7 most common life insurance objections in P&C agencies, and why the best producers don't handle objections at all. They prevent them.What you'll learn:The 4-step framework (Acknowledge, Clarify, Solve, Advance) that works for any objectionWhy "overcome" is the wrong word, and what to say insteadThe difference between early objections (obstacles) and late objections (true objections)Word-for-word scripts for: "I have it through work," "I don't need it," "I can't afford it," "I just want the car insurance," "I need to talk to my spouse," and "I need to think about it"The questions that seed doubt and create demand without being pushyWhy I stopped saying "life insurance" and what I say insteadThis isn't theory. These are the exact scripts that took me from 10 life policies a year to 251.Register for Free Live Training: https://insurancesalespro.org/webinarregistrationBook Time with Colter: https://calendly.com/lifeinsurancetraining/demo✅ Subscribe to Colter’s FREE insurance sales trainings:Youtube: https://www.youtube.com/channel/UC-35rEOirer-rBo62SAokawApple Podcasts:⁠https://podcasts.apple.com/us/podcast/the-team-member-perspective/id1675925320⁠Spotify:⁠https://open.spotify.com/show/0EYYJYvouM22DfuAcYjhiK?si=m8gTTwvFReGfSIGQ7yZHcQ⁠Private Facebook Group: https://www.facebook.com/share/g/sSe3faCfV6KLVJh4/

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I Stopped Losing Life Sales When I Learned This

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This episode was published on January 27, 2026.

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Most producers freeze when they hear "I have it through work" or "I can't afford it."In this episode, I'm breaking down the exact scripts and framework I used to handle the 7 most common life insurance objections in P&C agencies, and why the best...

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