I stopped selling after my May launch. The 3 things I am doing instead.

For six years I've launched three to four times a year — a free week-long masterclass, doors open to IGNITE Her® University, and in come 100 to 200 new clients.I did one in January. I did one in May. And in May I said out loud that I wasn't running another one this year. I stuck to it.We're at 1,075 clients. There are eight or nine of us on the team, and I'm the only one on sales and marketing. Everyone else works on what happens after the sale.In this episode I take you behind the scenes of the three things getting all of my focus before I open the doors again:One — rebuilding the team. Why a business at this size can't run on a founder and a VA, and the trait I now screen for above skill: extreme ownership.Two — upleveling delivery to white glove. What it takes to rebuild a flagship program while 400 women are inside it, and how I decide which client feedback actually makes it in.Three — building the IGNITE Her® system designed to scale. The Frequencies guidebook, the card decks, the journal, the personalized reports, the Daily Frequency, and Juno — an AI contemplative partner built off my own knowledge.I also get into the Clients for Life strategy — why over 200 renewals between now and January 2027 have this entire company's attention instead of a launch, and why every ad I'm running points to an article or a podcast rather than a funnel.If you've ever felt the pull to stop selling long enough to fix what you've already built, this one is for you."Most online businesses at our level are the other way around — most of their resources sit on marketing and sales, rather than on the experience after someone buys."Go deeper with the IGNITE Her® Frequencies — join the Red Rebelle Room. $399 for the year. The Daily Frequency every day, plus a full Frequencies workshop with me once a month. It's also the best first step if you're thinking about IGNITE Her® University when the doors open in January. Red Rebelle RoomTell me in the comments what you want me to go deeper on — team, white glove service, or building a system that scales. I'll answer it in a future episode.I stopped selling after my May launch — and I'm not launching again until January.1,075 clients in, there were three things I had to fix before letting one more person through the door. Here's all of it, behind the scenes. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.julieciardi.com/subscribe