I talk 2025 Softails with Brad Richards, the VP of Design at Harley-Davidson Motor Company

from Laidlaw's Harley-Davidson · host Matt Laidlaw

A thorough discussion of the 2025 Softail lineup and all the changes that have been implemented this year. Brad explains how a lot of the design process works and how decisions are made within the design team. Matt and Brad talk about the 6 unique models in the "Cruiser" line and go into the lineage and inspiration that has molded the style that we have today. The new electronics package is talked about and demonstrated in-depth. #2025HarleyDavidson #Softail #LowRiderS #LowRiderST #Softail

Episode metadata supplied by the publisher feed · Published Mar 18, 2025

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I talk 2025 Softails with Brad Richards, the VP of Design at Harley-Davidson Motor Company

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This episode is 48 minutes long.

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