"I think I'm a shit coach"... and other things PTs say at 2am

Ant and Sky sit down for the weekly debrief and end up covering the real texture of running a coaching business this month: why feeling busy isn't the same as feeling clear, a client testimonial that captures what PTMA actually changes, why coaches need to keep learning in the direction their clients are asking for, the wins rolling in across the membership (a coach cutting 30 paid gym hours in 9 weeks, a 40-person cohort picking up 3–12 new clients each), and the harder stuff — drawing a line around business hours, managing client expectations before they become problems, and forgiving yourself for the week you were too ill to show up. It closes on a story about a client whose dog had just been put down, and what it means to cry with someone in a session instead of performing professionalism.Timestamps00:00 — Intro / catch-up banter03:30 — Feeling unproductive vs. having clarity — the framework09:00 — PTMA testimonial breakdown13:00 — Why coaches need ongoing education driven by client need18:00 — Recent PTMA wins (30 fewer gym hours, Accelerator cohort results)24:00 — Switching off — protecting business hours29:00 — Managing client expectations through monthly reviews33:00 — Guilt after being ill — action over rumination38:00 — Closing story — crying with a client, sign-off