EPISODE · Aug 31, 2026 · 21 MIN
I Thought Being Good at Audio Would Be Enough
from The Business of Audio Podcast
👉 JOIN THE BUSINESS OF AUDIO COMMUNITY FOR FREE: https://www.skool.com/sound-foundations-8658/aboutWhen I started working in audio, I thought the formula was simple:Get really good at recording and mixing, and eventually people will hire you.After more than 40 years in this business, I've learned that being good at audio is only part of what it takes to build a career.I've watched incredibly talented engineers struggle to find consistent work while others built long careers—not necessarily because they were better engineers, but because they understood the other side of the business.In this episode, we're talking about:Why great audio skills don't automatically create clientsWhy the best engineer doesn't always get the gigBeing someone clients actually want to work withReliability and professionalismCommunicationBuilding relationshipsReputation and referralsLearning the business side of audioWhy talent alone isn't a business planDon't stop getting better at your craft.But if you want to make your living doing this, learn how to turn those skills into a business.Get Good. Get Clients. Get Paid.
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I Thought Being Good at Audio Would Be Enough
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