"I thought getting customers was everything - I was WRONG..."

A few years ago, John Lamerton was caught up in the relentless pursuit of new customers, constantly refilling a leaky bucket - promising the world but losing clients just as quickly as he gained them. Frustrated by the constant chase, he had a lightbulb moment: focusing on retention and obsessing over existing customers was the real key to unlocking sustainable growth - and profits. He shifted his mindset from acquisition to lifelong value, investing in his current clients and rethinking what business success really means. This intense focus transformed his business, boosting profits by turning a 5% increase in retention into up to 95% growth in profits. Read how you can do the same in John's new book Retention First, which is OUT NOW: https://www.amazon.co.uk/gp/product/B0G7JNQ85H In this episode, John explains why retention is highly leveraged, and that genuine obsession over your customers can revolutionise your business's future (and therefore, your lifestyle). If you're fed up of always refilling a bucket full of holes in your business, this episode is for YOU. The Ambitious Lifestyle Business podcast is available wherever you get your podcasts...