"I thought I was going to d*e on live TV" | The dark side of building a personal brand with Anisha Joshi, Osteo Allies

TW: Themes of panic attacks and anxiety disorders discussed- - - - - - - -Want Steph to mentor you? Apply for 1:1 founder coaching here: https://docs.google.com/forms/d/e/1FAIpQLSchRTqGNNhrN8xph4Gh4RuVJNU_mc31cT8bl08nXRQeM6rd8Q/viewform- - - - - - - -Anisha Joshi is an award-winning osteopath, public speaker, author of Heal Your Back, and entrepreneur who has scaled a multi-clinic healthcare business. Featured in the likes of ITV’s This Morning, Anisha has treated elite athletes, celebrities and even royalty. In this interview, Steph and Anisha discuss:- The cost of building a personal brand in 2026, including online trolls, industry backlash, panic attacks, imposter syndrome, and anxiety disorders- Goal-setting, manifesting (does it work?) and how Anisha landed multiple appearances on mainstream TV- Practical advice on leveraging social media as an entrepreneur without overwhelm- Valuable lessons from costly mistakes (including not scaling too quickly)- And more.- - - - - - - -I'd LOVE to know, what resonated most with you here? Get involved in the conversation:🤍 Instagram: https://www.instagram.com/stephmelodia/🤍 LinkedIn: https://www.linkedin.com/in/stephmelodia-keynotespeaker/- - - - - - - -ABOUT THE SHOW:Entrepreneurship is overly-glamorised, and there’s a lot to learn from the mistakes of others. Strategy & Tragedy keeps it real; sharing the highs & lows, the strategies & tragedies, of other founders who have “made it.” In addition to CEO interviews, we spotlight subject matter experts to help you on your entrepreneur journey. Available on all major streaming platforms, now in the UK Top 20 Business Charts.ABOUT STEPH MELODIA:As ex-CEO of an award-winning marketing agency, Stephanie now hosts Strategy & Tragedy, advises MBA students with Oneday, coaches founders 1:1, and travels the world as an international keynote speaker on her signature subject of ‘Hacking Luck.’ She has delivered impactful sessions for household brand names including Qatar Airways, Soho House, WeTransfer, LinkedIn, Xero, Harvey Nash Group, Web Summit, and more - leaving audiences feeling inspired, motivated, and energised.