I Thought I Wasted My 20s | The Bizz Baits Story

In Episode 17, we're joined by Brian Souza, founder and owner of Bizz Baits, to hear the story behind one of North Carolina's homegrown fishing brands.Bizz Baits didn't begin with investors, a factory, or some master business plan.It started as a college marketing assignment.From making baits in apartments and garages to working other jobs just to keep the dream alive, Brian walks us through the years of sacrifice behind building Bizz Baits—and the moments when he genuinely wondered whether he'd wasted his 20s chasing something that might never work.We also dive deep into the fishing side of the business: how new baits are designed, what makes a product stand out in a crowded market, how forward-facing sonar has changed lure development, the economics behind a $5 fishing lure, bait color, salt and scent, manufacturing, and what Bizz Baits is building next.But the biggest lesson from this episode might not be about fishing at all.It's about what happens when the thing you started becomes bigger than you.Discount Codes:Sitka Charlotte Store 15% off - Podcast15Speed Broadheads 10% off - SSEP10