I Trust My Gut 70% of the Time - Here's Why with Dr. Joshua Upshaw

Insurance paperwork is delaying treatment for patients who don't have time to wait. One founder built a company to fix it.In this entrepreneur interview, Dr. Joshua Upshaw — founder and CEO of Hidalgo Technologies and a PhD in cognitive neuroscience — shares how a family health crisis pushed him from academic research into healthcare entrepreneurship, why he trusts his gut more than any spreadsheet, and how he built his team around mission alignment instead of resumes.Whether you're still validating your first idea or figuring out who belongs on your founding team, this conversation will change how you think about intuition, feedback, and timing.Chapters: 0:00 Cold Open: Trust Your Gut 0:22 Welcome to the Startup Junkies Podcast 1:02 What Is Hidalgo Technologies? Fixing Insurance Prior Authorization 1:54 From Neuroscience to Health Tech: Josh's Origin Story 2:59 The Family Story That Sparked Hidalgo Tech 5:35 Why Josh Calls Himself a Problem Solver, Not a Scientist 8:57 Validating the Problem Through Customer Discovery 11:36 Building the Team: Finding the Right Technical Lead 14:55 Why Mission Alignment Matters More Than Skill 16:10 Handling Feedback, Ego, and Doubt as a Founder 19:00 Following Your Gut: Sifting Signal From Noise 21:09 Who Hidalgo Tech's Ideal Customer Is 21:56 Funding the Company: NSF Grants & Raising Capital 25:32 The Next Five Years for Hidalgo Tech 26:23 Advice to His Younger SelfAbout Joshua Upshaw: Founder and CEO of Hidalgo Technologies, reducing administrative overhead in insurance prior authorization so patients get treatment sooner. PhD in cognitive neuroscience and an alum of the University of Arkansas's New Venture Development program and Health Tech Arkansas. Connect with Joshua: https://www.linkedin.com/in/joshua-upshaw-ph-d/Website: https://hidalgatech.com/🎙️ New founder stories every week — subscribe so you don't miss one.🔗 https://startupjunkie.org/