I Used My ICAN Fees to Buy a Makeup Kit & Ready-to-Wear Doesn’t Have to Be Cheap

In this episode of Fashion Roundtable, we sit down with Ajide Daniels (the founder of Aso)  to unpack the real journey  from unexpected beginnings to building a ready-to-wear brand that challenges the idea that affordable fashion has to look cheap.We talk about the defining moments, the struggles, the costly mistakes, and the mindset behind creating a brand with identity, structure, and long-term vision in the Nigerian fashion industry.If you're a fashion entrepreneur, creative, or business owner trying to build something meaningful, this episode is for you.✨ What you’ll learn in this episode:• How he got started in fashion• The moment Aso became a real brand• Why ready-to-wear doesn’t have to be cheap• The hardest parts of running a fashion business in Nigeria• Marketing strategies that actually work• Expensive mistakes and lessons learned• Building a brand identity that lasts• Vision for the next 10 years• Advice for upcoming fashion entrepreneurs⏱ TIMESTAMPS0:00 - Intro1:10 - How it all started11:22 - When Aso became a brand15:40 - Best features of the brand18:00 - Visa conversation19:15 - How that experience changed things25:00 - Building the brand identity27:50 - Credit Direct hype28:50 - The hardest part of the business35:10 - Biggest struggle so far36:40 - What she’s putting in place39:15 - Marketing46:00 - Most expensive mistakes51:13 - The 10-year vision for Aso53:52 - Advice54:18 - Giveaway 🎁Fashion Roundtable is where we have honest, unfiltered conversations about fashion, business, and building in Nigeria.Subscribe for more real stories from the people shaping the fashion industry.#thefashionroundtable