I Want That Oreo Cookie with Donald C. Kelly

Gina and Susanna are thrilled to welcome back one of our very favorite guests here, Donald C. Kelly, author, Founder and Chief Sales Evangelist. When Donald last visited, he told the story of growing up in Jamaica and selling mangos at a fruit stand. He learned early on that many people sell the same thing, so it's vital to know how to differentiate yourself. Gina recounts a story of being drawn to a lemonade stand in her neighborhood because it offered a free Oreo cookie with the purchase. This starts a conversation on how to look towards kids and their lack of self-consciousness in order to better our own sales process. Donald talks about the subject he's bringing to Outbound - time management. Differentiating the tasks that will bring more opportunity to sell. and focusing on results over quantity. He gives other tips on how to save time and employ strategic delegation to be able to focus on what is most important and profitable to you. They continue with the important details that can be put in the CRM in order to be used later to leverage a sale, or at least avoid losing it. Find Donald on LinkedIn and The Sales Evangelist Come and grow with Sales Gravy & Sales Gravy University More about Gina Engagement Expert – Speaker – Sales Trainer – Entrepreneur – Improv Comic Gina is a Master Sales Trainer for Jeb Blount's Sales Gravy who combines street smarts and improv comedy skills with her experience in the corporate and entrepreneurial worlds, which sets her apart from her competition.  "Sass without too much crass" is how Gina Trimarco describes herself. A high energy entrepreneur, engager, speaker, trainer, improv comedienne and podcast producer, Gina credits most of her success on her upbringing by her Italian mobster dad and German immigrant mother. Prior to joining Sales Gravy, Gina founded and operated Carolina Improv Company, an improv comedy school and theater, in addition to Pivot10 Results, a sales training company. Thanks to this podcast, Gina was able to "stalk" her business role model Jeb Blount and convince him to hire her … and sponsor this podcast! More About Susanna After graduating from Cambridge University in Music and Education, Susanna took her first sales role selling advertising space on websites. She's always been intrigued by the unfair negative stigma associated with sales and the way that after their initial excitement to work in sales, people will do everything they can to avoid actual prospecting. With 14 years of experience in recruitment, Susanna challenges this mindset through her successful business sourcing sales professionals into recruitment roles. Susanna decided to become a Sales Gravy Master Trainer because Sales Gravy's vision matches her own beliefs and values. She is committed to providing excellence and dedication to all of her trainees so that they can achieve their goals and succeed in sales.