“I Was 40 And Said ‘Fu*k This’” — Bluey Creator Joe Brumm

Bluey is now one of the biggest shows in the world — a global brand worth billions.But it didn’t start that way.In this episode, Karl sits down with creator Joe Brumm to unpack the real story behind Bluey — the pressure, the doubt, and the moments where it nearly didn’t happen.Joe talks about:Having no savings and jumping from job to job for yearsSpending 20 years trying to get one shot at making something of his ownThe fear of failing after being handed a $6M budgetWriting every episode himself — and having nowhere to hide when it didn’t workSaying “fuck this” and refusing to compromise on what Bluey should beHe also opens up about:The moment Bluey went from a small Brisbane show to a global phenomenonWhy success doesn’t make the pressure go awayAnd what it actually feels like to have something you created take on a life of its own.This isn’t just a success story.It’s about backing yourself, handling pressure, and what happens when you finally get your shot — and have to deliver.A huge thanks to the legends at AG1 for helping me to stay well while I'm travelling around Australia filming this content. One scoop a day - all done in a minute. Give it a go with me. Go to https://www.DrinkAG1.com/Karl