I Was An MMA Fighter In Thailand. Now I'm A Baker In London

From training as an MMA fighter in Thailand to running one of London’s most unique cake brands - this is not your typical business story. Join Mohsin and Annissa on The Great British Business Podcast as they sit down with Sanji, founder of Eat The D*mn Cake, a punk-rock themed bakery that started in Bangkok and has since made its way to London.In this episode, Sanji shares the unexpected journey behind building her brand while studying and training to become an MMA fighter in Thailand. We explore how Eat The D*mn Cake first started, the cultural and business differences between running a food brand in Thailand versus the UK, and the challenges of launching and growing a small independent business in London.Sanji also opens up about the realities of entrepreneurship - from financial pressure and difficult decisions to regrets and lessons learned along the way. We discuss her unique approach to marketing, building a bold brand identity, and why she sponsors MMA fighters in the UK as part of the brand’s story and community.Whether you’re building a product-based business, launching a food brand, or trying to grow something unconventional in a competitive market, this episode is packed with honest insights, real-world experience, and a fascinating founder journey that proves business paths are rarely linear.Eat the D*mn Cake:https://www.eatthedamncake.co.uk/TikTok @eatthedamncakeldn   / eatthedamncakeldn  Instagram @eatthedamncakeldn   / eatthedamncakeldn  WANT TO WORK WITH US?https://www.lumosense.co.uk/lets-talkFOLLOW US ON SOCIALS:TikTok @lumosense  https://www.tiktok.com/@lumosenseInstagram @lumosense.uk https://www.instagram.com/lumosense.uk/Mohsin @mohsintalksbusiness https://www.tiktok.com/@mohsintalksbusinessAnnissa @annissatalksbusiness https://www.tiktok.com/@annissatalksbusinessAdrees @adreestalkscreative https://www.tiktok.com/@adreestalkscreative