The Great British Business Podcast

From training as an MMA fighter in Thailand to running one of London’s most unique cake brands - this is not your typical business story. Join Mohsin and Annissa on The Great British Business Podcast as they sit down with Sanji, founder of Eat The D*mn Cake, a punk-rock themed bakery that started in Bangkok and has since made its way to London.In this episode, Sanji shares the unexpected journey behind building her brand while studying and training to become an MMA fighter in Thailand. We explore how Eat The D*mn Cake first started, the cultural and business differences between running a food brand in Thailand versus the UK, and the challenges of launching and growing a small independent business in London.Sanji also opens up about the realities of entrepreneurship - from financial pressure and difficult decisions to regrets and lessons learned along the way. We discuss her unique approach to marketing, building a bold brand identity, and why she sponsors MMA fighters in the UK as part of the brand’s story and community.Whether you’re building a product-based business, launching a food brand, or trying to grow something unconventional in a competitive market, this episode is packed with honest insights, real-world experience, and a fascinating founder journey that proves business paths are rarely linear.Eat the D*mn Cake:https://www.eatthedamncake.co.uk/TikTok @eatthedamncakeldn   / eatthedamncakeldn  Instagram @eatthedamncakeldn   / eatthedamncakeldn  WANT TO WORK WITH US?https://www.lumosense.co.uk/lets-talkFOLLOW US ON SOCIALS:TikTok @lumosense  https://www.tiktok.com/@lumosenseInstagram @lumosense.uk https://www.instagram.com/lumosense.uk/Mohsin @mohsintalksbusiness https://www.tiktok.com/@mohsintalksbusinessAnnissa @annissatalksbusiness https://www.tiktok.com/@annissatalksbusinessAdrees @adreestalkscreative https://www.tiktok.com/@adreestalkscreative

Is taking risks the secret to success - or the fastest way to destroy your business? Join Mohsin, Annissa and Adrees on The Great British Business Podcast as they break down What Most Founders Get Wrong About Risk and unpack the different types of risks every entrepreneur faces.In this episode, we explore why many founders confuse bravery with recklessness, and caution with progress. From financial and operational risk to branding, hiring, and growth decisions, we discuss how to tell the difference between smart bets and avoidable mistakes. You’ll hear real-world examples from our own businesses, including when moving fast paid off - and when slowing down would have saved serious time, money, and stress.We dive into how to build better decision-making frameworks, how to assess upside vs downside, and how to avoid the two biggest traps: playing it too safe and gambling the business. Whether you’re launching a startup, scaling a DTC brand, or navigating big strategic decisions, this episode will help you take better risks - not just bigger ones.If you’ve ever struggled with knowing when to move fast and when to be cautious, this one’s for you.WANT TO WORK WITH US?https://www.lumosense.co.uk/lets-talkFOLLOW US ON SOCIALS:TikTok @lumosense  https://www.tiktok.com/@lumosenseInstagram @lumosense.uk https://www.instagram.com/lumosense.uk/Mohsin @mohsintalksbusiness https://www.tiktok.com/@mohsintalksbusinessAnnissa @annissatalksbusiness https://www.tiktok.com/@annissatalksbusinessAdrees @adreestalkscreative https://www.tiktok.com/@adreestalkscreative

This is what everybody dreams about, right? Join Mohsin and Annissa on The Great British Business Podcast as they sit down with Kayleigh from Pampas Tallo to explore the realities of turning a passion project into a sustainable business. In this episode, we dive into what it really takes to build a product-based brand from scratch - from starting in a spare room with no plan, to running a fast-growing DTC business.We discuss the challenges many founders don’t anticipate, including cashflow management, overspending on stock, trying to sell to everyone, and the mental toll of being the face of your brand on social media. Kayleigh shares honest insights into quitting a secure job, growing through organic content on TikTok, managing customer service, and balancing creativity with the operational demands of business. Whether you’re building a creative brand, pursuing a passion, or scaling an online business, this episode offers practical lessons, real-world experience, and a grounded look at what it takes to keep going when business gets relentless.PAMPAS TALLO:https://pampastallo.co.uk/TikTok @pampastallo https://www.tiktok.com/@pampastalloInstagram @pampastallo https://www.instagram.com/pampastalloWANT TO WORK WITH US?https://www.lumosense.co.uk/lets-talkFOLLOW US ON SOCIALS:TikTok @lumosense  https://www.tiktok.com/@lumosenseInstagram @lumosense.uk https://www.instagram.com/lumosense.uk/Mohsin @mohsintalksbusiness https://www.tiktok.com/@mohsintalksbusinessAnnissa @annissatalksbusiness https://www.tiktok.com/@annissatalksbusinessAdrees @adreestalkscreative https://www.tiktok.com/@adreestalkscreative