“I was expecting it to take three months, it landed up taking two years,” Lauren Yehezkel, Founder of Lydy

Creating any new business is hard going, but especially when your idea is challenged and you have to find it within yourself to stay committed to your vision. Lauren Yehezkel, Founder of Lydy knows all about this, she’s raw and real about the experience of building her brand and shares with us in this episode: The time (and patience commitment) of bringing a new product to market The blow-out costs of product development Persisting with your vision, despite what’s against you The time it takes to get your messaging strong And dealing with internet trolling of your business and the brutal nature of TikTok comment sections Follow Lydy (and stay kind!) on: TikTok @reusablelydy IG @reusablelydy And check out the Lydy website lydy.com.au to purchase You can find more show notes and transcripts at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , Threads and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email [email protected] on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.