"I wasn’t born to be good at this…” - Matt Field on Marketing a £1.8B Insurance Group With No Playbook episode artwork

EPISODE · May 7, 2025 · 52 MIN

"I wasn’t born to be good at this…” - Matt Field on Marketing a £1.8B Insurance Group With No Playbook

from The Graft Podcast · host Ben Glimmerveen

Ever wondered how to chase big career goals and keep your family life thriving…without losing your mind?In this episode, we’re hanging out with Matt Field, CMO of the Aventum Group - this is a guy who knows a thing or two about juggling business, family, and staying true to your values (with a side of good humour). Whether it’s building something meaningful at work or tag-teaming life with his partner, Matt shows us what real graft looks like when purpose and partnership collide.We’re diving into the evolving world of education and apprenticeships, the not-so-glamorous (but oh-so-important) power of work ethic, and why building success with your people by your side is a game-changer.Listen as we discuss...(00:00) - The evolving view of education and the value of apprenticeships(05:00) - How hard work and mindset have shaped a successful career(12:00) - The role of affirmation and support within families(20:00) - Balancing work and home life as a couple(28:30) - The importance of shared values and work ethic in both business and family(36:00) - Raising children with a strong work ethic and understanding the rewards of hard work(44:00) - Why a strong partnership makes all the difference in business and life...and more!KEY TAKEAWAYSHow work experience and practical knowledge can sometimes be more valuable than formal education.The importance of having a strong work ethic and shared values in a successful family dynamic.The significance of being open with family about your work, successes, and challenges.The power of affirming one another and fostering a growth mindset in children.THE GUESTMatt Field - CMO of Aventum Insurance Follow on LinkedIn

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"I wasn’t born to be good at this…” - Matt Field on Marketing a £1.8B Insurance Group With No Playbook

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